Avtec Effica wanted to do a marketing campaign for their Gas Gensets in urban cities of Gurgaon, Noida, Ghaziabad & Faridabad. The suggested route by Ascent was to do a van campaign.
We designed an eye-ball attractive van for the brand with the product being mounted on the van. The anchor, who was well equipped with entire product knowledge, by addressing the TG with their product queries.
We were able to achieve the following objectives with the van campaign:
- To build brand Effica awareness and buzz in the market
- To familiarize the brand in the market place
- To create brand visibility