TATA Docomo wanted to promote newly launched product 3G e-stick in a way that gives the product experience to the TG.
A branded Innova was used along with a set of trained manpower to engage with the TG. Office goers and college youth were targeted at pre-identified touch point.
The team gave real time demo of the #G speed of the e-stick to the TG interested.
Sales – 80 data cards were sold in first month. About 70 were sold in second month.