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Docomo Activation– Targeting Office GoersEncircle

Urban Brand Activations

TATA Docomo wanted to promote newly launched product 3G e-stick in a way that gives the product experience to the TG.

A branded Innova was used along with a set of trained manpower to engage with the TG. Office goers and college youth were targeted at pre-identified touch point.

The team gave real time demo of the #G speed of the e-stick to the TG interested.

Sales – 80 data cards were sold in first month. About 70 were sold in second month.