Escorts India, wanted to touch base with the diverse set of customers present across the geography. Hence, an idea of a van campaign was devised.
As the TG for genset is present across the different touch points, along with affordability for the same, the target was to maximize our reach in terms of touch points being covered.
Campaign catered to multiple touch points, keeping engagement at the core of the activation. The engagement was designed such, that it communicates all Genset features to the TG.
The activity was conducted in Delhi-NCR, Punjab & Uttar Pradesh.