Hunk – the premium segment bike was our product for the activity. We deployed a branded product display van for the activity. The activity aimed at lead generation and test drives to the customers interested.
Spot booking were also done and customers taking test driven were given branded freebies.
The activity happened for a total of 84 days in four major towns of Madhya Pradesh – Indore, Bhopal, Gwalior & Jabalpur.