Madhya Pradesh Government wanted to motivate farmers and disseminate them the information on us of newer technologies in farming, animal husbandry, dairy and other allied farming practices. The main aim of the program was to have one to one contact between farmers and agriculture scientist to discuss on subjects like animal husbandry, set up horticulture, fisheries etc. This one to one contact program also led to discussion on technical improvements to increase the productivity of existing crops and how to change the future of crop circle to make agriculture a profitable business.
Thus, Ascent deployed A/V vans as a medium to disseminate the information to farmers. The vans were equipped with A/V equipments and exhibit panels along with trained manpower. A total of 34 vans were deployed.
District magistrate, Shri M. K. Agarwal flagged off Krishi Rath Yatra. Through this each day 3 Gram Panchayat areas and their farmers were made aware about the new techniques to increase productivity and yield good crops. Agricultural scientist and government were also part of this activity.