TVS Motor Company, wanted to launch its new youth centric bike Apache RTR 150, with creating a high buzz in the youth of Indore before its launch.
To strike connect with the youth, Rock Show was chosen as a medium. Mall was listed as the event venue for the same. Pre promotions across colleges with a branded van were done to ensure maximum turnout during the event.
Rock Show got an outstanding response from the youth of Indore, proving to be a fitting way to launch an adrenaline pumping motorbike like this one!