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Apache Warriors – Rock ShowEncircle

Urban Brand Activations

TVS Motor Company, wanted to launch its new youth centric bike Apache RTR 150, with creating a high buzz in the youth of Indore before its launch.

To strike connect with the youth, Rock Show was chosen as a medium. Mall was listed as the event venue for the same. Pre promotions across colleges with a branded van were done to ensure maximum turnout during the event.

Rock Show got an outstanding response from the youth of Indore, proving to be a fitting way to launch an adrenaline pumping motorbike like this one!

Location

Treasure Island Mall, Indore

Activity

Rock Show

Highlight

Pre-activity integration with colleges