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Big Data Analytics Should Be Applied

“Without data, you are just another person with an opinion”- W. Edwards Deming The Big Data Scare Big data is a set of a large amount of facts or statistics that can be broken down as per the requirement to yield useful results in order to study trends or patterns prevalent in the market. While..

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10 questions

Selecting a rural marketingagency to work with can be a challenging job because you have to find synergy through different working styles and approaches. As a marketer, the focus remains on experience and portfolio, which is important but at the same time not completely accurate. One of the many things a marketer has to remember..

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High brand visibility certainly adds to high brand recall

Higher Brand Recall is a tricky concept and a rather difficult goal to achieve, the best bet is to incorporate the brand into the lives of the customers in a nonchalant manner with the help of branding agencies. The brand recall does not simply necessitate the customer remembering the brand, it is them relating to..
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Union budget's impact on rural India Transform, Energize and Clean India

Union budget was announced on 1st February 2017 and the country held its breath wishing for miraculous solutions to their problems. Did it disappoint or deliver? Let’s find out. After facing demonetization, some expected the waves to get higher and hit closer to home while others thought that the water would now become safer to..
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Start-Ups Should Have a Perfect

Start-ups are all the rage these days, entrepreneurs as young as 13 showing up on the hemisphere with mind blowing ideas has become commonplace. India is currently ranked third, close below China in the number of start-ups that were born in the country.

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