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Rural Marketing

Rural marketing is known to create opportunities for innovation in product promotion and branding, this may be the result of the hardships faced by rural marketing agencies in implementing campaigns with such scarce availability of resources. Nevertheless, difficult circumstances often yield developments that change the direction of winds to pave a path for success. As..

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Rural Marketing

1. Listen and understand This golden rule will not only assist you in attracting clients but also retain them. As Dalai Lama has wisely quoted, “When you talk, you are only repeating what you know but when you listen, you learn something new.” Listening to the client helps a marketer understand the product, the brand..

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marketing

If a marketing guide was drafted, it would turn out to be a futile activity because the aura that surrounds a lesson in theory often debunks its application in reality. Marketing is about creating an experience that imparts in the audience’s mind, not the importance of a brand but the need. Anything less and you..

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ROI

Organizations often put a lot of thought into the selection of an appropriate marketing strategy that runs in parallel lanes with their overall objectives. The focus remains on the selection of a singular marketing approach which is to be adhered to before, during and after the campaign. What if this approach does not bring the..

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Farmer Meets If Effectively Done Can Give You Better Results in Rural Campaigns

“There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.” – Dr. Philip Kotler There might only be one winning strategy but its applications seem two-fold, as per the well-known marketing guru the secret lays in following a step by step pattern…

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Ascent Brand Communications Pvt. Ltd.

The next horizon will be deep integration of the physical and interactive worlds. The future of online is offline. – CyriacRoeding (Angel Investor in many e-commerce companies) E-commerce, a sector that created a buzz in the late 90s, has bounced back. India has emerged as the fastest growing and largest Internet market in terms of..

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Rural Marketing

Whatever activity you undertake is executed well with a list of do’s and don’ts because it forms a loose boundary around the formations which is not rigid enough to distract creativity but clear enough to avoid mistakes. The holy grail of rural marketing in India- THE DOS The golden rule of paying attention Rural marketing..

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CONTENT DISTRIBUTION

The game of chess can teach you many lessons but the most intriguing one can be learned through close observation of the King and Queen’s behavior on the board. The fort is ruled by the King but it is held up by the Queen’s efforts. While the King is considered to be of supreme importance,..

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Retail

Over the years, retail consulting firms have paved the path for innovation, creativity and hard work. There are various ways to promote a product and the items are added to this list constantly as there are additions in the industry or information technology market every single day. Let us begin to explore about Retail Branding,..

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