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Strategic Marketing

The golden rule in marketing is to walk in the target audience’s shoes and understand their preferences, expectations from the product and loyalty constraints. If you wouldn’t watch, read or use it yourself, how do you expect your target audience to return the favor? The busier the target audience, the more engaging your content needs..

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Influencer Marketing

Key individuals are identified, ranked according to the significance of influence and marketing activities are planned around the field of their influence in order to penetrate the market. Brands incorporate themselves in the original content created by the influencer or integrate their value with the work done by them or their social lives. Instances, where..

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Strategic Digital Marketing

Strategic Digital Marketing – What is it? Every organization has business goals and plans and strategies to grow. Right alignment with these business objectives and enhancing digital presence and engagement with a view to contribute substantially to business goals is what called as Strategic Digital Marketing. In every business at every stage pain areas can..

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content strategy

Nowadays, businesses have already started going digital as they own a dynamic website, have themselves found on the Google maps and regularly post on social media. But, is that really enough? Certainly not! That was a 5-year old story and has now become obsolete in today’s ever-changing digital scenario. We as businesses need to step..

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Digital Marketing

Have you ever been irritated by an ad on a website where you wanted to read the content, but eventually you abandoned the page and moved on?  That’s where customer journey map plays an important role to define a path where the customer closely associates with your business. A Customer Journey Map is an extremely..

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Digital Marketing

In the business world, nothing is more challenging than marketing your small business in a hope to grow big, if you are not prepared with your marketing plan then get ready to face the consequences. The idea here is that your small business should grab as much attention as possible in order to become viable…

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creative brief

A creative brief is a short, composed archive utilized by project managers and imaginative experts to control the improvement of inventive materials (e.g. dramatization, film, visual plan, storyboard, promotions, sites, trademarks) to be used as a part of correspondence crusades. Normally, it is close to two-pages long, sets the heading, characterizes the audience(s), concentrates on..

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digital marketing

When it comes to a long-term digital marketing plan, there are many nuances to con­sider. Firstly, you will have to make the definition of Social ROI based on how you are generating the sales leads. Usually, the marketers worldwide define social ROI as a mea­sure of effi­cacy of their paid mar­ket­ing on social media. This..

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BUYER PERSONA

What is a buyer’s persona? More or less, a buyer persona is a profile that speaks to your optimal customer. By making your own particular buyer personas, you will be able to pick up the capacity to tailor your advertising endeavors and interface with your intended target group to address their issues. Getting Started When..

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