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Posted on July 30, 2016


Posted by: Ascent Brand Communications Pvt Ltd

10 points to remember while devising any rural marketing campaign

“Plan your work and work your plan”- Napolean Hill

The great author chose to phrase it in such a manner that the focus is on the importance of organizing and taking action. Devising a rural marketing campaign can be challenging because of the many hurdles it brings along the way. The fact is that execution of any plan needs solid groundwork as well as scheduling of available resources in the rural areas and small towns.
Conservatism states that it is necessary that plans should include detailed provisions for the unpredicted circumstances that may surface at the time of completion of the campaign.
All that being said, prevention remains to be a better option than cure, however, the formation of such a strategy sounds very tiresome. It is nearly impossible to remember each and every detail while implementing a highly functional rural marketing campaign.
The marketer(s) is more likely to make mistakes than expected. Therefore, the best thing to do while devising any rural marketing campaign, one should create a list of things to remember.

Points to remember while devising a rural marketing campaign

Take the conservatism approach

Conservatism is a very old concept born in accountancy which teaches disciples to consider the possibility of future losses but when it is an excellent notion to live by in other spheres of life.
While planning a rural marketing campaign, it can be translated into thinking about likely hurdles that might show up and prepare to combat them beforehand.

Talk to the people who hired you

Talk to the people who hired you

Do not exclude the client from the planning process as a lot of information that the marketer needs can be obtained through a proper conversation with the client.

Make a checklist

It is good to trust yourself but at the same time practicality is significance to success, so instead of relying on memory, make a checklist. Keeping checklist ensures that most errors of omission are avoided and efforts put to better use.

A deep breath can solve a lot of things

A deep breath can solve a lot of things

A lot of times, problems that seem like obstacles are just a plain road bump and can be taken care of by simply slowing the pace. While devising and implementing a campaign, certain things might not go as planned but that should not create a chaos. Panic only worsens the problem; a marketer should keep calm and give the situation some time to unfold before acting upon.

Knowledge is power

A significant part of being prepared to research about everything involved with the preparation. A rural marketing agency should be well aware of the intricate details about the audience type, the demographic and the resources available in the area that can be
leveraged.

Rural markets are different than urban counterparts

Treating the rural markets same as urban ones may not be very beneficial for the campaign, the marketer should understand and respect these differences.

What does the audience want?

While planning a marketing campaign for the rural areas and small towns, understanding the preferences of the audience can be tricky. Their satisfaction has a price which should be considered while planning the campaign so that the campaign achieves its
objectives.

Information is key but what is more important

Information is the key but what more is required?

The whole point of devising a rural marketing campaign is to deliver a message about the brand to the audience. This makes information invaluable but the way it is communicated matters more because the message needs a powerful medium. Thus, the
marketers should pay more attention to it.

Not one but all

The marketer should focus on all aspects of the campaign, such as content development, selection of mediums, searching out touch points. Not just one area should be given the majority of the focus but all of them should be given the due time and effort. The same should be done because every step is essential to create a successful rural marketing campaign.

The process

The job of a marketer cannot be broken down as a task as it shares more common features with a process. The marketer should be in it for the long haul and should see it through.



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