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Posted on July 30, 2016

Posted by: Ascent Brand Communications Pvt Ltd

10 points to remember while devising any rural marketing campaign

“Plan your work and work your plan”– Napoleon Hill
The great author chose to phrase it in such a manner that the focus is on the importance of organizing and taking action. Devising a rural marketing campaign can be challenging due to the many hurdles it presents that may surpass the expectations of the marketers. Planning and preparation is the heart of building an effectual rural marketing campaigns and closing in without any obstructions. The fact is that execution of any plan needs groundwork as well as scheduling in the rural areas and small towns. Conservatism states that it is necessary that plans should include detailed provisions for the unforeseen circumstances that may surface in the time of completion of the campaign.
All that being said, prevention remains to be a better option than cure but the formation of such a strategy sounds very tiresome. It is nearly impossible to remember each and every detail while implementing a highly functional rural marketing campaign which means that mistakes can occur more often than marketer would like to accept.
Therefore, the best thing to do while devising any rural marketing campaign, one should create a list of things to remember.

Points to remember while devising a rural marketing campaign

  • Take the conservatism approach
    Conservatism is a very old concept born in accountancy which teaches disciples to consider the possibility of future losses but when it is an excellent notion to live by in other spheres of life. While planning a rural marketing campaign, it can be translated into thinking about likely hurdles that might show up and prepare to combat them beforehand.

Talk to the people who hired you

  • Talk to the people who hired you
    Do not exclude the client from the planning process as a lot of information that the marketer needs can be obtained through a proper conversation with the client.
  • Make a checklist
    It is good to trust yourself but at the same time practicality is significance to success, so instead of relying on memory, make a checklist. Keeping checklist ensures that most errors of omission are avoided and efforts put to better use.

A deep breath can solve a lot of things

  • A deep breath can solve a lot of things
    A lot of times, problems that seem like obstacles are just a plain road bump and can be taken care of by simply slowing the pace a little. While devising and implementing a campaign, certain things might not go as planned but that should not cause chaos. Panic only worsens the problem, a marketer should keep calm and give the situation time to unfold and then act upon it.
  • Knowledge is power
    A significant part of being preparedis to research about everything involved with the preparation. A rural marketing agency should be aware about the intricate details about the audience and market of the area. Demographic, geographical and resources available in the area
  • Rural markets are different than urban ones
    Treating the rural markets same as urban ones may not be very beneficial for the campaign, the marketer should understand and respect these differences. This understanding gives them an edge to perform better and get better results.
  • What does the audience want?
    While planning a marketing campaign for rural areas and small towns, the preferences of the audience can be a tricky area to predict. Their satisfaction has a price which should be considered while planning the campaign so that the campaign achieves its objectives.

Information is key but what is more important

  • Information is key but what is more important?
    The whole point of devising a rural marketing campaign is to deliver a message about the brand to the audience. This makes information invaluable but the way it is communicated matters more because message needs a powerful medium. Thus, marketer should pay attention to it.
  • Not one but all
    The marketer should focus on all aspects of the campaign, such as content development, selection of mediums, searching out touch points. No one area should be given the majority of the focus but all of them should be given due time and effort. The same should be done because every step is essential to creating a successful rural marketing campaign.
  • The process
    The job of a marketer cannot be broken down as a task as it shares more common features with a process. The marketer should be in it for the long haul and should see it through.

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