Posted on May 2, 2016
Digital Marketing is Getting Inroads in Small Town and Rural Markets
Changes come more often and faster as the world grows more and more accustomed to internet. Time and energy required to accomplish a task has diminished but effectiveness and efficiency has increased.
(The below figures are approximately)
The statistics clearly push us towards the current Industry favorite method of marketing- DIGITAL.
What is Digital Marketing and how is it used by marketers?
It is the use of technological tools to promote a product or a service or brand in order to get more customers and retain them as well. The aim remains the same as traditional marketing but the scope widens due to improved availability of resources. There are various channels through which digital marketing can be done such as:-
- Social Networking.
- Social Media.
- Online PR.
- Display advertising.
- Email marketing.
- Search marketing.
- Game advertising.
- Affiliate marketing.
- Video advertising.
Let us give the jargons a break and understand by simpler examples, the use of social media platforms (Facebook, Twitter, Instagram etc.), email channel, SMS or videos are few of the ways.
Why is Digital Marketing Preferred?
Let us first see the benefits that it brings on board,
- Better reach at reduced cost
- Refined real time results
- Better implementation of plans
- Equivalent exposure
Brand building becomes easier when the targeted audience can be reached easily through virtual means even if there are physical barriers. There are several instances where traditional methods of marketing may be expensive and still ineffective, in such scenarios, the biggest problems are faced by small and medium sized enterprises. These are taken care of by integration of Digital Marketing but there is a bigger picture here. Marketers need to think outside the urban limits on this one, the success of these methods in the city should encourage them to try an extended version in the rural areas.
Small and medium sized enterprises rely on small towns and villages to step up on the ladder, so do regional brands. These also include up and comers playing the field for the first time and trying to figure out their place in the market.
Here is where we sew the connection between digital marketing and rural India but let us first cover the basics. Why should marketers opt for digital marketing in Small towns and Rural Areas?
-Against popular beliefs, mobile internet has made reaching the rural public through digital ways easier. Sometimes easier than the traditional ways depending on the region.
-There is the added benefit of the massive reach small and rural towns provide and by using digital, this benefit can be reaped at a reduced cost.
-Brand building has many stages and takes time but in the 21st century these steps can be hopped by the exposure from social mediums.
-A lot of planning goes into utilization of companies resources to cater to their promotional needs. The time, energy and money saved by shifting few gears towards digitalization can be allocated elsewhere.
This is just the tip of the iceberg as the age of digitalization has just begun in the rural parts of the country. Policy makers need to start now to get the early bird’s special.