Posted on July 11, 2016
How to select deserving and best rural marketing agency?
Everyone is always talking about how difficult it is to devise a rural marketing campaign but let us talk about what makes this process easier and much more effective.
Assistance of a rural marketing agency
What is a rural marketing agency?
As per the official definition it is an independent agency which supplements the organization’s efforts to promote a product or a service. The various functions involve handling overall marketing, sales promotion and branding strategies.
Functions of a rural marketing agency:-
- Client attraction and retention .
- Market Research.
- Planning and devising marketing campaigns .
- Selection of media channels.
- Content development.
- Sales promotion
- Public Relations
- Communication and co-ordination
However, in reality the functions of an agency go well beyond the sentence can entail, they are the force assisting the fulfillment of overall branding strategy of the company. This means they help create the perception of the consumers towards the brand a desired one.
Why is a rural marketing agency important?
Given the complexity of rural marketing campaigns, the following benefits can be reaped by using a marketing agency such as:-
- Availability of expert advice on issues that seem out of the reach of an organizations regular operations.
- An agency has experience with on ground implementation and therefore can deal with problems more efficiently than the organizations.
- It saves time and efforts as well as mitigates wastage that can be caused sue to misappropriation of resources.
- With experience and expertise, agencies can assist in building brands that last.
Factors affecting the choice of a rural marketing agency?
An agencies work speaks for itself, may it be big or small in size, and you can always get a fair idea about how it is going to perform through its previous established works. This holds a very significant meaning in rural areas as the way of operation is particularly different than the urban areas and therefore experience in rural areas is very important.
Reach and network
One of the many reasons to use a rural marketing agency is to ease the weight on the shoulders of the organization and therefore such an agency should be chosen which can provide a variety of services. That means it can cater to all possible mediums and channels to satisfy the needs of the client in rural areas, even the old school ones specific to the area.
Marketing is a creative job based on constant innovation and thus, it is difficult to put a price on it but it is also important for the organization to look for an agency who can fit in their budget.
Good working relation
When an organization hires a rural marketing agency, it starts to depend on it for proper introduction to the area and represent it. This makes the cordial relationship between them very important to ensure a successful rural marketing campaign.
Endorsement of the agency
Organizations venturing into rural area might find it difficult to place their trust and therefore, agencies with online and media presence should be preferred because their credibility is vouched for.
Creativity and Talent
Last but not the least, selection of agency should depend on the talent that you can find through it. It is possible can you may find an agency in your proximity satisfying the above conditions but where the senior executive just left. This leaves imprints on the work of the agency and therefore should be studies while making a decision.
There are several other industry specific factors that can be listed here but the basic requirement is to find an agency which can help you achieve your marketing objectives and understands how you want to reach there.