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Posted on March 29, 2016


Posted by: Ascent Brand Communications Pvt Ltd

India is moving to Bharat; where are you?

The government has time and again proven through policy and action that Rural India has its attention. The same belief was plastered further by the announcements in the union budget of 2016-17. Here is a highlight for the ones who missed it:-

Irrigation

A huge amount of 17,000 crore rupees has been allocated in order to bring approximately 28.5 lakh hectares under irrigation under the hood of Pradhan Mantri Krishi Sichai Yojana.

Irrigation

 

Infrastructure

A total of 97,000 crore rupees are scheduled to be spent on construction of roads under PMGSY scheme, the majority of which are to connect rural areas.

Infrastructure

Insurance

Under the PM Fasal Bima Yojana, a massive amount of 5, 500 crore rupees is allocated so that more and more farmers can be assisted at a nominal premium.

Insurance

Skill Development

About 76,000 youth is being aimed to be trained through multi-skill development centers across the country. Allocation of 1,700 crore rupees has been done to operate 1500 of such centers. The objective to skill 1 crore youth in next 3 years under the PM Kaushal Vikas Yojana.

Skill Development

Other Benefits

  • Introduction of Agricultural E- Market Platform.
  • 100% Electrification of villages by 2018.
  • 100 % tax exemption for start-ups for 3 years.
  • Government to increase ATMs, micro-ATMs in post offices in next 3 years.
  • Income of rural households would get doubled in next 5 years.

 

This corresponds into creating a web of new opportunities for industries and increases the allure of rural sector for them. Following are few ideas from the top of our head are as follows:-

Irrigation ———————-> Agricultural Equipment
Infrastructure ———————-> Construction
Crop Insurance ———————-> Banking, Insurance and Financial Sector
Skill Development ———————-> Education, Health and Service Sector
Other Benefits ———————-> E-Commerce plus small scale industries, Consumer
durable, Automobile, FMCGs

Right Guidance

This is where a marketing and brand activation company comes to play its part. Every expert solution starts with an A and ends with a B but to reach from one point to another, business needs help. An agency that understands the importance of expansion and urgency of your needs to do reach your goals. From creating a policy that speaks to your sensibilities and paves the path with benefits derived from on-ground efforts.
Use this Budget, not to complain but to build.



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