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Campaign

India is a secular state with vast regional differences and that means that the type of audience will differ from place to place. The difference is not solely based on the change of vernacular but is rooted deep in the cultural and ethical differences that arise out of this change. The biggest example can be..

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Digital Marketing

Small businesses usually become the victims of unplanned marketing strategies. They are very often charged with the harsh reality of simply keeping the lights on. Marketing Communication in the current digital era is complex and many businesses find it obscure—not everyone, especially those who are confined within specific geographies, finds it hard to optimize their existing..

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Community Radio is underutilized in rural India

The allure of familiarity beats the monotony of the famed. We connect to content that is surrounded with local references instantly and often reacts promptly to it. Brands are walking on this path by opting to use home-grown native citations to engage their customers in a more effective manner. Localized content development and distribution are..

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Rural Marketing

The use of retail outlets to spread awareness about the product and services by the company is termed as retail marketing. Retail marketing is one of the most powerful disciplines in which prominence is placed on usage of consumer channels as opposed to direct or trade marketing. Whilst this concept is trending and has proven..

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Lead Generation

In the time we are living in, information is money and money is power. The same can be applied to a business; lead generation has become one of the most important parts of marketing. What is lead generation? Technically, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Basically, a..

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Rural marketing

There are two types of plans, one that was and one that becomes. Naturally, the latter is the one that comes together as a result of the combination of the real plan and a pinch of improvisation. However, the rural marketing agencies in India have concluded that even the improvisations need to be premeditated in..

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Digital Marketing

The more people talk about something, the faster the facts get twisted. Digital Marketing and its success has attracted a lot of eyes but it has also attracted a lot of speculation at the same time. However, it is important to clarify the same to ensure efficiency in the work. Therefore, here are few such..

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Rural Marketing

Rural marketing is known to create opportunities for innovation in product promotion and branding, this may be the result of the hardships faced by rural marketing agencies in implementing campaigns with such scarce availability of resources. Nevertheless, difficult circumstances often yield developments that change the direction of winds to pave a path for success. As..

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marketing

If a marketing guide was drafted, it would turn out to be a futile activity because the aura that surrounds a lesson in theory often debunks its application in reality. Marketing is about creating an experience that imparts in the audience’s mind, not the importance of a brand but the need. Anything less and you..

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