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E-Commerce Companies Are Looking At Much Bigger Market Other Than Metros for a Larger Consumer Base

The next horizon will be deep integration of the physical and interactive worlds. The future of online is offline. – CyriacRoeding (Angel Investor in many e-commerce companies) E-commerce, a sector that created a buzz in the late 90s, has bounced back. India has emerged as the fastest growing and largest Internet market in terms of..

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Rural Marketing

Whatever activity you undertake is executed well with a list of do’s and don’ts because it forms a loose boundary around the formations which is not rigid enough to distract creativity but clear enough to avoid mistakes. The holy grail of rural marketing in India- THE DOS The golden rule of paying attention Rural marketing..

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CONTENT DISTRIBUTION

The game of chess can teach you many lessons but the most intriguing one can be learned through close observation of the King and Queen’s behavior on the board. The fort is ruled by the King but it is held up by the Queen’s efforts. While the King is considered to be of supreme importance,..

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Retail

Over the years, retail consulting firms have paved the path for innovation, creativity and hard work. There are various ways to promote a product and the items are added to this list constantly as there are additions in the industry or information technology market every single day. Let us begin to explore about Retail Branding,..

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Marketing

The core of service industry depends upon the quality offerings and the satisfaction provided to the customers. Since, the marketing is a creative field, calculating the ROI of the campaigns implemented in rural areas can be very difficult; this leaves the appraisal of the agency’s performance in the hands of the client. A client’s review..

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Big Data

“Without data, you are just another person with an opinion”- W. Edwards Deming The Big Data Scare Big data is a set of a large amount of facts or statistics that can be broken down as per the requirement to yield useful results in order to study trends or patterns prevalent in the market. While..

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Rural Marketing

Selecting a rural marketing agency to work with can be a challenging job because you have to find synergy through different working styles and approaches. As a marketer, the focus remains on experience and portfolio, which is important but at the same time not completely accurate. One of the many things a marketer has to..

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