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Mandis as an effective touch point to target farmers

Agriculture produce selling markets or Mandis as we call them in India are an effective touch point to target the farmers.
The Mandis these days have become a year round phenomenon, unlike previously, when they used to witness the crowds only after the farming season.

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Buzz of Ecommerce in Indian Market

E-commerce, a sector that created buzz in the late 90s, has bounced back. India has emerged as the fastest growing and largest Internet market in terms of number of users. However, the strongest argument against e-commerce – the buying behavior of Indian customers is non-virtual, is forcing the e-commerce industry to go offline.

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