Tractor being high involvement category necessitates elaborate efforts on the marketing front having superiority at its core.
Generally people seek loan from near and dear ones and after repeated borrowings, people become hesitant while asking for money. Most of the people are not aware of availing loan from sources other than near and dear ones.
Torture the data, and it will confess to anything”- Ronald Coase
We have all heard the era’s favorite notion of information being money but have we ever wondered how this actually transforms
Big data is nothing but a set of large data that can be broken down as per requirement to yield useful results in order to study trends or patterns.
Shiram Fertilisers & Chemicals (SFC) has been a dominant brand in northern India with a loyal base of customer, and a proven record of lots of well performing products. One of it is Shriram Sper Phosphate (SSP).
In Maharashtra, SSP has been present for a while except for western Maharashtra which is an acclaimed region for horticulture; on the account of irregularity on supply front the retail presence was unsteady in those areas. As a result trade, distributors & dealers, were hesitant.
Keeping the Diwali festive season in mind and to ensure rise in footfalls at dealership, the idea of ‘Pragati Ki Chaabi’ was conceived for New Holland Tractors.
The TG was targeted by inducing test drives in them and counseling &educating them about the features of product. The idea was to generate effective market penetration & register top of the mind recall.
India seed industry has evolved to become sixth largest in the world. It is growing faster than global growth rate. India has spearheaded the introduction of new technology. The role of hybrids enhancing productivity is now widely acknowledged. Hybrid technology fits well for a second green revolution in food grain production which is a must to meet the challenges of rapidly growing population.
Counterfeiting of the product had become a big problem with DuPont and was eroding their brand value. DuPont devised a strategy of SMS & telemarketing to counter the problem, but in vain, as the counterfeits also started using the same serial numbers.
BT II technology in seeds has bought a revolution in lives of farmers. The farmers are becoming prosperous, thanks to the increased yield of their produce.
Maihar Cement, one of the B K Birla Group Company, is a renowned name in the cement industry. For its flagship brand Birla Gold, the client wanted to reach to contractors & land-owners in the bustling states of Bihar & UP.
Western UP is a sugarcane growing belt of country, and hence a lucrative market for insecticides. However, the issue of counterfeits has become a big problem for all the major players.
Madhya Pradesh accounts for the largest Soybean produce in India, which in turn also generated demand for weedicides. The market is indeed dynamic housing few dominant brands that acquire leadership position. Trade has greater thrust for these brands and farmers too have been using these for years.
JK Seeds wanted to reach out to Cotton farmers in Maharashtra in a creative way, for their Indra Vajra BG II Cotton seeds. The salient feature of this product was that the final produce (Cotton Boll measured in weight) is heavier than any other seeds’ product.
Hero Honda planned to do a Mandi campaign with the use of an innovative and crowd pulling concept. Ascent designed a campaign with the use of Puppet Show as a medium to attract crowd. A pre recorded audio jingle was used to play with the puppet show.
Hero in collaboration with HDFC provides easy loans for milk co-operatives. They wanted an activation plan to market the loans.
A BTL van campaign was designed for DuPont Coragen to aim at the villages and sugar mills in West Uttar Pradesh.
Client wanted to unleash its pearl millet hybrid – Atheeva in an innovative way, using unique communication & marketing strategy, applicable to rural retailers.
Madhya Pradesh Government wanted to motivate farmers and disseminate them the information on us of newer technologies in farming, animal husbandry, dairy and other allied farming practices. The main aim of the program was to have one to one contact between farmers and agriculture scientist to discuss on subjects like animal husbandry, set up horticulture, fisheries etc. This one to one contact program also led to discussion on technical improvements to increase the productivity of existing crops and how to change the future of crop circle to make agriculture a profitable business.