A majority of villages in India are in a dire need for a makeover. Precisely the reason Ascent partners with brands and undertakes tasks of village adoptions. This is a gigantic responsibility to shoulder, and Ascent involves itself in mergers with brands to materialize the plans of village-development. At the crux Village adoptions are primarily a social initiative, however, strategic planning and usage of apt communication channels, Ascent presents brands a platter of options which enable brands to socio-market their products in villages, as developments measures occur simultaneously.