I am a super passionate entrepreneur part of ascentgroupindia spearheading one of the companies called Ascent Brand Communications Pvt Ltd with PAN India implementation network dealing with brands of national and international repute. I am fortunate enough to have been in the business of advertising, marketing and brand communication for more than 18 year with rich working portfolio of brands from across the categories with differentiated approach of strategic and conceptual planning giving 360 degree services encompassing brand activation, small town and rural marketing, digital marketing, brand activation, events, exhibition, social communication, retail marketing and trade marketing.
Among the host of these services we specialize in giving cutting edge strategic brand & marketing solutions enabling you to have more value of penny spent. We specialize in formulating communication strategies taking consideration of your target group with handpicked and well thought out touchpoints where probability of engagement and interactivity is most. We believe in philosophy of ‘Jo Dikhta hai Voh Bikta Hai’ and with this approach we recommend creating innovative and path breaking visibility of brand across the possible thouchpoints, as per the profile of TG whether belonging to urban or rural.
We believe in small town & rural marketing revolution as there is major shift of brands in anticipation of wider and penetrated market with ever increasing disposable income and aspiration level as compared to their urban counterparts. Thanks to media proliferation, mobile penetration, rural youth employment scheme, pucca road, better infrastructure and education; urban and rural lines are amazingly blurring.
We believe in approaching congregation points like anganwadi, chaupal, mandi, mela, haat etc. Where you get your TG in hordes which can be tapped easily, economically and with their convenience.
In today’s age where India is getting digitized with lightening fast speed across the landscape, its almost impossible to ignore the magic of digital integration across the platforms like google, facebook, twitter, pinterest etc. Internet is getting penetrated deep in small town and rural geographies enabling people living in remotest areas are connected with world uninterruptedly. On-ground campaign now can be highly effective if integrated with digital media for better amplification and wider and more specific reach and impact.
Digital media becomes highly cost effective for most of the enterprises due to its numerous merits like appropriateness, geographical targeting, accuracy, measurability, customization, responsiveness etc.
India is one of the fast paced country with mobile internet penetration where cheaper smart phones are getting introduced by every passing day with top up of telecoms companies with higher speed and lower tariff for quicker acceptance by consumers.
Talking about retail marketing as our one of foremost services where most of the marketers depend upon their channel partners as their integral and most important part as stake holder. We have ‘Go to Retailer’ strategy where we engage them, motivate them and ensure their association for long term, eventually adding top line and bottom line growth to company. Understanding the importance of retail point which is frequented by end user, becomes the last mile destination for marketer to finally influence and turn him into a customer by creating visibility at the point conveying brand messages, promotional schemes etc. We have a huge experience of handling geographically scattered retail outlets by doing recce, production and installations within your time lines and convenience of real time reporting.