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Introduction
The 21st century of India opened a new era of industrialization, globalization and liberalization. Key scientific innovation and discoveries led India to new heights; the multinational corporations (MNC’s) expanded their territory with an opportunistic view. People migrated from rural to find scope of livelihood and aspired for development in different spheres such as infrastructure, business, health, education and more. Similarly, the advent of smartphones and easy access to the mobile internet created a vast space for different business to thrive. The business strategies have aligned to a customer-centric approach, and the web applications revolutionized the concept by catering to different customers.
Earlier, the cyber cafes earned good profits as few middle class, and working people used broadband connectivity to access the internet for work while school children, teenagers or even many working people were highly dependent upon cyber cafes for e-ticket reservation, viewing exam results, gaming and many other web-based services. But the smartphones and 4G internet played a vital role for people to access the internet in both rural and urban. The same services for which people were dependent upon cyber cafes are now easily accessible through mobile apps.
The mobile apps have transformed the supply chain network from a linear channel to a more diversified network. The advanced data analytics used by the companies could easily track our search history, read our choices of products which can give an edge to the companies in making quick and critical business decisions. Earlier television ads, newspaper advertisements, billboards and posters were used to channelize the marketing but with the growing internet users, there has been an increase in digital marketing and social media marketing for various companies and organization.
Importance of mobile apps in rural India
The information and communication technology (ICT) paved the way for various medium and small scale businesses to use services and excel in their business. It helps the farmers to obtain information related to crop diseases, weather forecasting updates, and important schemes. Moreover, many of these applications serve the customer in their local language. The source of entertainment has also shifted from TV channels to mobile apps and social networking applications. The networking and accessibility of information have become convenient with the use of smartphones in rural. Companies and organizations are finding new ways to expand their market into rural areas. Digital payments and cash transfers have become a new mode of transactions in semi-urban and rural.
Many government applications are used to monitor the physical progress of work under different government schemes, provide information to the beneficiaries, and facilitate a feedback system to empower and consolidate the communities concentrated in the rural. Thus, the increasing reach of mobile networks is encouraging entrepreneurs to innovate and add critical features to the application which could serve potential customers in different regions.
The following are the top lists of mobile apps that are impacting rural consumers directly or indirectly.
- Share Chat- Made in India
Number of downloads: 10 Cr+
Ratings: 4.3
Sector: Social media
Brief Description: Share Chat is a social media application that enables the user to download and share free Whatsapp status, short videos, interaction with people via chat rooms, provides information about latest events and trends. The chat rooms are available in 15 Indian languages where people could connect with each other.
- Moj- Snack on Indian Videos
Number of downloads: 10 Cr+
Ratings: 4.2
Sector: Social media
Brief Description: It is a short video making app where people can connect other people all over world and also watch interesting short videos. This application consists of features such as magic filters, video editing, camera filters with special effects and thousands of stickers. Â It is available in 15 Indian languages.
- Aarogya Setu
Number of downloads: 10 Cr+
Ratings: 3.8
Sector: Health
Brief Description: This app aims to connect health services to the people to fight Covid-19. It is aimed to augment the government’s initiatives in proactively reaching out to and informing the users of the app regarding the risks, best practices and relevant advisories pertaining to the containment of Covid-19. This application alerts people about the users who have tested positive in the same area, allows the users to register for vaccination.
- BHIM-MAKING INDIA CASHLESS
Number of downloads: 5 Cr+
Ratings: 4.1
Sector: Transaction
Brief description: BHIM is mobile interface application that facilitates instant digital payment through this application. The application can be used for money transfer, utility payments, easier identification of transaction status. Is also contains UPI scan feature / Bharat QR to facilitate payment instantly. This mobile app supports 20 Indian languages.
- dhani: Online medicine,cards, transaction finance
Number of downloads: 5 Cr+
Ratings: 3.8
Sector: Health and Finance
Brief description: This mobile app can be used for both health care and financial needs. This application allows users to seek online video consultations, order medicines with discount up to 40%, provides interest free credit line with zero processing fees, manage online utility payments with dhani wallet, opt for personal loans with low EMIs.
- Plantix- your crop doctor
Number of downloads: 1 Cr+
Ratings: 4.4
Sector: Agriculture
Brief description: The mode of instruction is in 18 different languages. This application consists of features such as disease detection with the use of images, tips for crop cycle based on weather forecast, interaction platform for the farmers community, calculates input of fertilizer for plot size, notify disease alert in a particular region/ district, queries put by the farmers are answered by the experts.
- DIKSHA- Platform for School Education
Number of downloads: 1 Cr+
Ratings: 4.4
Sector: Education
Brief description: This application is available in different Indian languages. It helps the students to explore interactive material created by teachers and students. The students can find lessons and worksheets relevant to teachings in class. They can store and share content offline. The students can scan QR code from textbooks to unlock additional content associated with a topic.
- mAadhar
Number of downloads: 1 Cr+
Ratings: 3.7
Sector: Unique Identification App
Brief description: The application is released by Unique Identification Authority of India. The key features of this app are it is multilingual, provides aadhar online services on mobile, consists of main dashboard which enables direct access to download aadhar, order a reprint, address update, Verify Aadhaar, Verify mail/email, retrieve UID/EID, Request for Address Validation Letter. Aadhaar holder can lock their UID/Aadhaar number anytime. Aadhaar holder can include multiple (up to 3) profiles (with the same registered mobile number) in their profile section.
- Kissht- Instant EMI Shopping, Personal Loan app
Number of downloads: 1 Cr+
Ratings: 4.4
Sector: Finance
Brief description: This application offers online shopping purchase loan when users can loan money for shopping in Flipkart, Amazon or Samsung and can repay the amount with terms and conditions, access personal loan for salaried and self- employed (small business) , provides credit line up to 2 years to the customers.
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- Bharat Pe – for Merchants
Number of downloads: 1 Cr+
Ratings: 4.1
Sector: Transaction
Brief description: This application provides the merchants to accept payment from any UPI app. It provides unsecured loans to the merchants. It has QR code system to accept payment from any UPI app. It keeps record of debit and credit transactions of buyers and sellers. It is also useful for recharges, bill payment and online transaction.
- UMANG
Number of downloads: 1 Cr+
Ratings: 4.1
Sector: Unified government application services
Brief description: It is unified mobile app for new age governance. It brings together all government departments and their services on single platform. It provides seamless integration with other digital services like Aadhar, DigiLocker and PayGov. It supports Aadhar based authentication mechanisms for service access. It is designed to enable citizens to access government services easily.
- Dukaan- Create Online Dukaan. Grow your Business
Number of downloads: 50 L+
Ratings: 4.5
Sector: e- Business
Brief description: Dukaan can create business prospects where a user can sell any kind of product and service through Whatsapp. The features of this app includes – creation of product and catalogue, processing orders, review store performance, use of marketing tools for branding (example- banners, social media story templates and more.).
- Koo: Connect with 50,00,000+ Indians
Number of downloads: 50 L+
Ratings: 4.5
Sector: Social media
Brief description: The application is a social networking application where the users can follow different personalities or celebrities. This app allows the users to share their opinions and discuss it in the local language. The users can read their feeds and comments. Here various celebrities from different fields use this app to connect with the people. This app supports 12 Indian languages.
- PMKISAN Gol
Number of downloads: 50 L+
Ratings: 4
Sector: Agriculture related services
Brief description: This mobile app intends to check the beneficiary status and correct name as per Aadhar. It also provides information about different scheme, facilitates information about beneficiary status, status of self- registered farmers, new farmer’s registration, provides information about scheme and telephone-helpline to farmers.
- Krishi Network- Agriculture App Indian Kisan
Number of downloads: 10 L+
Ratings: 4.6
Sector: Agriculture related services
Brief description: This application provides services related to Weather forecasting , information related to crop protection, information about varieties of crop, videos about varieties of crop, fruits and vegetables, information of nearby areas -assistance center for crops, availability of seeds, tractors, plants and there is Question and answer section where users can address their queries.
- AgriCentral- Smart Farming for all
Number of downloads: 10 L+
Ratings: 4.2
Sector: Agriculture related services
Brief description: This application consists of features and services such as-Crop care: Use of images to detect the symptoms or diagnosis of diseases. Crop Plan: Personalized calendar to cultivate the crop at low cost and yield good results. Weather: Gives 15 days weather report based on plan of farm activities to save the crop from losses, Bulletin: schemes, government information, Agri Sense: farmers selected by FPO’s or Agri-input dealers can do transaction of agro-inputs. Additional features like customized business card and more.
- AgroStar: Kisan Helpline & Farmers Agriculture App
Number of downloads: 10 L+
Ratings: 4.1
Sector: Agriculture related services
Brief description: The features of this application includes Krishi Charcha: farmers can connect with experts and doctors to solve their queries, Weather forecast: provides 7 days weather forecast and enables the farmers to make wise decision for their agriculture plan. Crop Info: information about more than 50 crops which include vegetables, fodder, cash crops, oilseed spices etc. Agriculture shopping- Enables the farmers to purchase agricultural inputs seeds, fertilizers, farm implements, organic products etc.
- Kisan Suvidha
Number of downloads: 10 L+
Ratings: 3.6
Sector: Agriculture related services
Brief description: This application provides relevant information to the farmers about weather forecast of next 5 days, dealers and market prices of commodity in the nearest area, crop advisories, plant protection and IPM practices. There are different sections in the app to search the nearest market such as Fruit Market, Panvel, Vashi New Mumbai, All India cotton seed crushers, Thane Market and more.
- AwaasApp
Number of downloads: 10 L+
Ratings: 3.7
Sector: Monitoring application
Brief description: This app is used by the inspector of PMAYG house and beneficiary. This application is aimed to monitor the physical progress under PMAYG. The beneficiary needs to gives the detailed information about the development undertaken. The uploaded images will be verified by the concerned public authority. The user can enter the sanction year and respective panchayat name to fill the futher details of the progress.
- Meri Sadak
Number of downloads: 10 L+
Ratings: 2.2
Sector: Feedback registration regarding PMGSY roads
Brief description: This application is meant for grievance redressal related to roads under PMGSY (Pradhan Mantri Gram Sadak Yojana). It allows citizens to raise complaints regarding pace of work, quality of work, land disputes etc. In this app, the user can enter the details of the state, district and block to find the nearest PMGSY road. They can track status and visit the site to upload image and register their feedback. The user can view the status of sanctioned roads, completed roads and ongoing roads.
- Ayushman Bharat (PM-JAY)
Number of downloads: 10 L+
Ratings: 2.1
Sector: Health
Brief Description: The application name is the flagship scheme of Government of India to provide cashless secondary and tertiary care treatment from public and private hospitals. This scheme covers poor and vulnerable beneficiaries. It helps the poor beneficiary to improve the reachability to the hospitals by providing information about nearby hospitals, regular updates about government schemes on health care and centre for heath card for the beneficiaries.
- OTV-Odisha TV
Number of downloads: 10 L+
Ratings: 4.2
Sector: News and Media
Brief Description: This app provides latest information about Odisha and beyond about subjects such as History, Demography, Art and Culture, Tourist places, Festivals, Eminent sons of soil. It also provides four very popular channels (OTV, Tarang, Tarang Music, Prarthana and Alankar) in its bouquet. The user of this app can watch live news; browse different categories such as education, nation, world, health, economy, science, sports and crime. This app also facilitates audio story, light adjustments and reading preferences.
- NewsOnAir: Prasar Bharati Official App News + Live
Number of downloads: 10 L+
Ratings: 4
Sector: News and Media
Brief Description: It provides 230+ Live Radio channels, Live TV, News, Current Affairs as well as Entertainment programs (text, podcast and videos) from Akashvani/ All India Radio (AIR) and Doordarshan (DD) networks in India. It also facilitates live radio across various stations in India, news podcasts, radio magazines. It provides audio news bulletin in over 40 languages and text news in Hindi, English, Urdu, Gujarati and Marathi.
- Krish-e: Personalized Agriculture Advisory App
Number of downloads: 10 L+
Ratings: 3.9
Sector: Agriculture related services
Brief Description: It provides scientific and personalized crop calendar for every farm. Under personalized advisory, it covers land preparation, seed treatment, crop sowing, crop planning, fertilizer management, pest and disease management, irrigation, weed treatment, diagnosis and treatment of crop issues and harvesting. It provides end to end crop planning. It is available in 8 Indian languages.
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- MyGov
Number of downloads: 10 L+
Ratings: 4.5
Sector: Government &citizen engagement app
Brief Description: This application aims to engage citizen by providing a platform for channelizing their ideas, comments and creative suggestion to the central ministries. It will enable the citizens to participate in policy formulation. This application can be used for group participation, task, discussions, polls, blogs, talks and podcasts. It also updates the citizen about the rate of covid-19 rise.
- SCOUTING
Number of downloads: 10 L+
Ratings: 3.9
Sector: Agriculture related services
Brief Description: This application is available in five different Indian languages. It enhances the scope to optimize crop production activities, updates information about diseases and pest, provides weed classes and updates remedial solution for crop diseases. The user can click photo and upload in the app to detect the crop disease. This app provides crop medicines to the customers. It has notification feature that instantly alerts the user
- AgriApp: Smart Farming App for Indian Agriculture
Number of downloads: 10 L+
Ratings: 4
Sector: Agriculture related services
Brief Description: This application provides crop advisory to the farmers along with the option to buy and sell agri-inputs. The features of this application include crop calendar, chat with experts, news and videos, complete information of crop from sowing to harvesting (POPs). This app can be used to get scientific advisories about different crops and vegetables, issues crop calendar where users can get real time alerts about plantation time, type of field, process type (rainfed/ irrigated), daily news, videos, related to agriculture, provides option to chat with crop experts, buy agriculture inputs.
- Gram Samvaad
Number of downloads: 5 L+
Ratings: 3.6
Sector: Information portal of government schemes
Brief Description: This application is a citizen centric mobile app aimed to empower the rural people by providing detailed information of various rural development programs such as (MGNERGA, PMGSY) implemented at Gram Panchayat level and thus it promotes transparency and accountability at the ground level.
- TEJSE-Pashu Mandi, Tractor Mandi, Krishi Tool
Number of downloads: 5 L+
Ratings: 4.4
Sector: Animal husbandry and agriculture related services
Brief Description: Tejse app’s goal is to organize agricultural (Krishi) structure and provide digital platform for farming related services. This application resolves this problem by providing an easily accessible online market where you can list down your animals if you want to sell or you can search animals if you want to buy. In other words Pashu Mandi app connects buyers and sellers directly. This app also provides you a market place where you can buy and sell agricultural tools such as tractor trolleys and tractor tools.
- IFFCO Kisan- Agriculture App
Number of downloads: 5 L+
Ratings: 3.5
Sector: Agriculture related services
Brief Description: This application provides agricultural related information, weather forecast for next 5 days, agricultural advisory for various agro-climatic zones, market prices, tips from agriculture experts, animal husbandry, and horticulture, facilitates networking of buyers and sellers, updates about government schemes to the users. The user can also get help line numbers to connect to Kisan call centers.
- Mera Ration
Number of downloads: 5 L+
Ratings: 3.4
Sector: PDS related services
Brief Description: This application enables the beneficiaries to access PDS information anywhere in India. They can find the nearby ration shops and are ensured distribution of subsidized food grains to ration card holders from any fair price shops. The user can login and view their entitlement status, transaction status; ONOR states (One nation one ration card) and can also put their feedback and suggestions.
- MoooFarm Farmer
Number of downloads: 5 L+
Ratings: 4.1
Sector: Dairy related services
Brief Description: This application is available in four different Indian languages (English, Hindi, Punjabi and Marathi). It helps the dairy farmers to manage their farm efficiently by providing services like expert advisories of animal related diseases, profit maximization, and facilitates digital record to analyze their productivity.
- Kisan Rath
Number of downloads: 5 L+
Ratings: 3.6
Sector: Agriculture related services
Brief Description: This application facilitates farmers and traders to transport their agri-produce across India. It provides information related to wide range of transport vehicles with date and place and helps to connect the users with the transporters. The farmers and traders can view the responses to their posted loads, communicate with the transporters to finalize the deal, and can provide a rating for the transporter once the trip is completed.
- Tractor Junction: Buy/ Sell Tractors Prices & Offers
Number of downloads: 5 L+
Ratings: 4.2
Sector: Agriculture related services
Brief Description: This application facilitates buying and selling of tractors. The users can explore all new tractor models, tractor implements, insurance, news and local dealers. They can also contact the tractor dealers and service centers using this application. This mobile app is the easiest and reliable tractor app for buying and selling tractors with precise information, comparison, real images, expert reviews, financing options, insurance dealing and latest news.
- Janmanrega
Number of downloads: 1 L+
Ratings: 3.3
Sector: Feedback registration application
Brief Description: This application collates all the assets under MGNERGS for monitoring, planning, enhanced visibility and transparency. It is a combination of remote sensing and geographical information system to collect and store various assets under MGNERGS such as ponds, check dams, irrigation channels, water tanks, rural roads.
- Kaushal Panjee- Skill Register for DDUGKY and RSETI
Number of downloads: 1 L+
Ratings: 3.6
Sector: Skill registration application
Brief Description: Kaushal Panjee or Skill Register aims to be the first step for any rural youth looking for getting skilled or starting a business. DDU-GKY (Deen Dayal Upadhaya Grameen Kaushal Yojana) is a demand driven placement linked skill training initiative of the Ministry of Rural Development. DDU-GKY functions in a PPP mode in collaboration with training partners. Rural Self Employment Training Institutes (RSETI) is a credit linked self-employment training initiative with the aim to hand hold trainees to setup micro-enterprises. It’s managed by lead banks in rural districts.
- Khetigaadi-New Tractors & Old Tractors Price
Number of downloads: 1 L+
Ratings: 4
Sector: Agriculture related services
Brief Description: This application provides information related to tractor brands and models with all its details and specifications. The users can buy latest technology tractor implements and farm equipment of all well-known tractor brands. It also facilitates the users to buy and sell old tractors, rent the tractors of their desired location and price by posting free ads on Khetigaadi.
- e-NAM Mobile App
Number of downloads: 1 L+
Ratings: 3.8
Sector: Agriculture related services
Brief Description: National Agriculture Market (NAM) is a pan-India electronic trading portal promoted by a Government of India which networks the existing mandis to create a unified national market for agricultural commodities. Purpose of the mobile App is to facilitate remote bidding by traders and access to arrivals and price related information to farmers and other stakeholders on their smartphones.
- Gramophone
Number of downloads: 1 L+
Ratings: 4.2
Sector: Agriculture related services
Brief Description: Gramophone application provides different services to the farmers such as selling agri inputs for crop protection, crop nutrition, and agri hardware at the doorstep. The farmers can also access localized package of practice, crop advisory and weather information. The farmers can also directly connect the buyers through this application making the sales of the crop easy.
- Poultry, Animals, Aqua Index
Number of downloads: 1 L+
Ratings: 4.2
Sector: Veterinary pharmaceutical suggestion
Brief Description: PAAI (Poultry, Animals and Aqua Index) is the android mobile veterinary drug index application which consists of wide range of veterinary and aqua products and diseases, products covering all major therapeutic classes comprising of antibacterial agents, disease details with causal agent, clinical signs, PM Lesions, treatment.
- Rural Retail
Number of downloads: 1 L+
Ratings: 3.6
Sector: Retail based on demand
Brief Description: The Rural Retail application is used for rising item demands and the demands would be approved to get the items. The users can add items brand and quantity of a specific produce (eg Banana). The demand gets acknowledged and it is processed for further approval.
- Mid-Day Meal
Number of downloads: 1 L+
Ratings: 4.2
Sector: Monitoring application
Brief Description: The mid-day meal app is used for effective monitoring of daily and monthly meal data to be sent by the schools. The teacher in charge can send the information via SMS through a single click in the application. The users can view status of daily mid-day meal. There is also helpline facility where the beneficiaries can clear their doubts and queries.
- Marketyard-Kisan/Farmer Agri App
Number of downloads: 1 L+
Ratings: 4.2
Sector: Agriculture related services
Brief Description: The application provides services such as question and answer forum, crop specific advisory, hourly weather forecast, farmers success stories, local Business listings, agri events, agri News, agri Jobs, market rates. The farmers can also view their expense diary. The users can buy/ sell the produce for an expected price for a specific quantity on a specified date along with the contact details of seller and customers.
- Mandi Central- Agriculture info & Mandi Rates
Number of downloads: 1 L+
Ratings: 4.3
Sector: Agriculture related services
Brief Description: Mandi Central is an Indian agriculture App which helps traders, brokers, farmers and procurement companies to take informed decisions by accessing agricultural information related to their needs. Mandi Central provides latest mandi prices and all agriculture related news. It is available in English and Hindi.
- Kamatan FPO App
Number of downloads: 1 L+
Ratings: 4.1
Sector: Agriculture related services
Brief Description: This application is useful to manage business for Farmer Producer Organization. It provides weather forecasting details, crop advisory, product details, news, schemes and market prices. The user can view all the outlet data at one place, can keep track of the input stock, updates of goods being received from one hub to another, can record input sales, helps to maintain sales registry.
- Krushik
Number of downloads: 1 L+
Ratings: 4.5
Sector: Agriculture related services
Brief Description: The application consists of features such as weather forecast till next 15 days, agro-advisory: Crop advisory (Kharif, Rabi, Fruits, Vegetables, Summer crops advisory), Animal husbandry, Poultry and goatry advisory. Agricultural Calculators: Drip layout cost calculator, Fertilizer recommendation and more Market rate: Main crop market rates for selected markets/ Mandi, Government Agricultural Schemes: Agricultural related schemes details, selling agricultural products, latest Agricultural related news, guidance from agriculture scientist, experts on the needs and problems according to the farming activities are broadcasted through the radio.
- Meghdoot
Number of downloads: 1 L+
Ratings: 3.7
Sector: Weather forecasting
Brief Description: The application provides critical weather related information, which enables to take suitable decision for their crops. This app assists the farmers with weather based farm management. This app provides crop advisory for different crops in a specific region. Meghdoot is a joint initiative by IMD (India Meteorological Department) and IITM (Indian Institute of Tropical Meteorology) and ICAR (Indian Council of Agricultural Research).
- Crop Insurance
Number of downloads: 1 L+
Ratings: 3.3
Sector: Agriculture related services
Brief Description: It provides info about policies, detailed pdf documents of policies, insurance premium calculator, and crop loss intimation and also to check for application status. The users can view their application status, insurance claim calculator to calculate their insurance claim, call the help desk to raise complaints.
- Crop Doctor
Number of downloads: 1 L+
Ratings: 3.7
Sector: Agriculture related services
Brief Description: This application disseminates information such as disease, insect, nutrient deficiency of crops such as Paddy, vegetables, pulses and Oil seed to the farmers. It also provides access to the information related to Agriculture Schemes, Farm Implements, agriculture news etc. The mode of instruction is available in English and Hindi.
- Jharonka- Handicrafted Suit Sets Saree Jewelry App
Number of downloads: 1 L+
Ratings: 3.2
Sector: Apparel shopping services
Brief Description: This application contains handcrafted products from artisans across India. The users can buy different products that are made locally by the weavers and clusters across India. This app contains unique hand crafted fashion jewelry, hand block printed dresses & suit sets from artisans in Rajasthan, authentic handloom sarees from weavers across India.
- Bijak-Agri app-mandi traders, loaders, farmers
Number of downloads: 1 L+
Ratings: 4.5
Sector: Agriculture related services
Brief Description: This application helps the farmers to connect with different agri traders. The farmers can update their account with details of their produce and can share it with the contact person whom they want to sell. It also helps to grow business with credit guarantee. It provides market information of agricultural products.
- Krishi diary- Your easy farm diary
Number of downloads: 1 L+
Ratings: 4
Sector: Daily diary & expense management
Brief Description: This application helps to keep record of all work and expenses related to farm. The features of this application includes easy recording of farm expense, easy recording of farm work, expected price in the nearest market, expected weather report for next 7 days and export reports.
- Amul Farmers App
Number of downloads: 1 L+
Ratings: 4.4
Sector: Dairy related service
Brief Description: This application helps the milk producers to access information related to milk data. It shows daily/monthly/yearly status of milk quality and quantity, milk chart analysis. Farmers can view transactions including amount credited/debited to the account, milk description along with total remuneration account balance. They can also view overall data related to milk collection, profit analysis of milk collection.
- Agri Media TV: Hi- Tech Agriculture
Number of downloads: 1 L+
Ratings: 4.6
Sector: Agriculture related services
Brief Description: This application provides a digital platform to resolve the problems of farming community. The features of this application include video section where farmers can get technical information , ask queries , buy and sell agricultural inputs and produce, provides market related information, agri-calculator , weather updates and phone book which consists of contact details of agriculture, animal husbandry, horticulture cooperation , KVKs, APMCs along with the name of offices.
- BigHaat- Agriculture App, Meet Farmers and Experts
Number of downloads: 1 L+
Ratings: 4.3
Sector: Agriculture related services
Brief Description: This application provides personalized crop advisory to farmers with options to purchase agri products. This application is available in three different languages. This app sells agri inputs for farmers, can receive crop advisory from farmer’s community, can also post their queries about their crop problem, helps the farmer to plan their crop sowing till harvesting.
- NaPanta-Farmer Digital Agricultural Platform
Number of downloads: 1 L+
Ratings: 4.1
Sector: Agriculture related services
Brief Description: This application facilitates services such as buy/sell crops, information related to crop protection, allows the farmers to manage their expense and estimate their profitability, market prices of agricultural commodities, agri e- commerce, weather updates , soil testing and agriculture equipment rental.
- Shine Brand Seeds: Agriculture Seeds Shopping App
Number of downloads: 50K+
Ratings: 4.5
Sector: Agriculture related services
Brief Description: The application consists of catalogue of seeds sold by different dealers. The hybrid seeds includes vegetable, fruit, flower, kitchen gardening or agricultural seeds. This app also facilitates selling of agri-inputs for the farm. The users can view the product and its details.
- KisanKonnect -Safeplace For Fresh Fruits and Veggies
Number of downloads: 50K+
Ratings: 3.5
Sector: Agriculture related services
Brief Description: This app is owned by the Kisankonnect Farmer Producer Company. It is an e- commerce platform to sell vegetables, snacks and fruits from the farm. This company has its farm network through which they cater the customers with fresh and good quality products with a minimum delivery time period.
- Poultry App
Number of downloads: 50K+
Ratings: 3.8
Sector: Poultry business
Brief Description: This application helps to manage poultry business. The features of the application provides services like weather updates which helps to take better decision of rearing the birds, Food conversion ratio (FCR)- right amount of food needed by the chicken to give desired result, live location tracker, networking and placing deals with supplier.
- e- GOPALA
Number of downloads: 50K+
Ratings: 3.7
Sector: Animal husbandry related services
Brief Description: It is a government application which manages livestock and facilitates breeding services. It also guides the farmers to provide animal nutrition, treatment of animals using veterinary medicines, informs farmers about vaccination, pregnancy diagnosis and different government schemes. The app aims to generate wealth through productive livestock. The users of the app can get information related to animal feed, ayurvedic, veterinary medicine, updates about livestock market prices and events. The users can get alerts of the latest updates.
- Pashu Poshan
Number of downloads: 50K+
Ratings: 3.7
Sector: Animal husbandry related services
Brief Description: This application formulates well balanced ration while optimizing the cost considering animal profile, i.e. cattle or buffalo, age, milk production, milk fat, and feeding regime etc. and milk producers are advised to adjust the quantity of locally available feed ingredients offered to their animals along with mineral mixture.
- Prachin Bharatiya Granthon ki Rochak Kahaniyan- Sutradhar
Number of downloads: 50K+
Ratings: 4.7
Sector: Education
Brief Description: This application contains online videos which narrates stories, ancient epics like Mahabharat, Ramayana with new video added every day. It enables the users the user a watch new story from Indian mythology and history. This application supports three Indian languages- English, Hindi, and Marathi.
- SNEHA
Number of downloads: 50K+
Ratings: 3.7
Sector: Health
Brief Description: SNEHA is an integrated solution to be used by field workers, health service providers and officials to track and manage the nutritional and health needs of children and mothers.The application addresses the needs of the grassroots workers (Anganwadi Workers, ASHA and the ANMs) through inclusive design and equips them with the right information, tools and resources to effectively deliver service to the end beneficiaries. In this process, automation of daily administrative tasks is addressed too.
- Mamata
Number of downloads: 50K+
Ratings: 4
Sector: Health
Brief Description: Mamata application is introduced by the Government of Odisha. This application displays a dashboard of beneficiaries who could apply for monetary support as per scheme of maternity benefit scheme. This scheme aims to improve the nutrition and health seeking behavior. The user can view status of total pregnant women, exited pregnant women, and eligibility criteria of different phase of installments.
- PCTS
Number of downloads: 50K+
Ratings: 4.2
Sector: Health
Brief Description: Pregnancy, Child Tracking & Health Services Management System is online software used as an effective planning & management tool by Medical, Health & Family Welfare department, Govt. of Rajasthan. The system maintains online data of more than 13000 government health institutions in the state. The application facilitates various services such as Integrated System for HMIS and Pregnant Women & Child tracking, online Tracking of Pregnant women, online tracking of Infants & children, better Health surveillance, monitoring of immunisation programme, online Directory of Health Institutions and Health workers, evaluation Report Card of Individual Health Institution.
- GSA 18
Number of downloads: 50K+
Ratings: 4
Sector: Monitoring application
Brief Description: Gram Swaraj Abhiyan is an android based application which is specially made to monitor the events organized for the rural areas. It will allow the user to login with which they can upload images and write testimonials for the events which will be conducted. The images will be verified by one authorized person who would be assigned for the particular area.
- KVK Mobile App
Number of downloads: 50K+
Ratings: 3.9
Sector: Agriculture related services
Brief Description: This mobile app provides knowledge of Krishi Vigyan Kendra to the farmers. The application can disseminate information about KVK by selecting the state and district. The users can get details about all facilities provided by KVK, ask farm related queries to the experts and get the solution, get prior information about events to be organized at KVK, get meteorological reports. This app also supports farmers related to horticulture, fisheries and livestock. The users can send their queries and problems about commodity.
- Daily Moo
Number of downloads: 50K+
Ratings: 4.3
Sector: Dairy related services
Brief Description: They provide doorstep delivery of Milk, curd, Paneer etc. & other dairy products along with Bread, Cookies & other bakery products. The products are sourced from 69,000+ of their network farmers. The products are delivered at home daily and the quality of milk is also assured. Their service is currently available in Bhubaneswar & Cuttack and they are launching in Kolkata & Rourkela.
- FMC India Farmer App
Number of downloads: 50K+
Ratings: 4.2
Sector: Agriculture related services
Brief Description: This application provides solutions for crop diseases, information about crop nutrition needs, market prices and gives weather forecasting information for farmers to schedule the plan for cropping. It also guide the farmers by providing information about mandi prices with best rates, helps the farmers to find the right dose as per the details entered about the crop, fast and easy recommendation to improve the crop yield , connect the farmers to nearest dealers, provide solutions for the crops infested with insect, weed, disease and guide the farmers with video tutorials.
- Jan Suchna Portal Rajasthan
Number of downloads: 50K+
Ratings: 4.3
Sector: Information portal of government schemes
Brief Description: It displays all government schemes in the portal. The information is source from Rajasthan Jan Soochna Portal 2019: https://jansoochna.rajasthan.gov.in
The users can view the details of the scheme based on the department to which the scheme belongs to and can also file complaint if they are participants/ beneficiary of the scheme. This app supports Hindi and English language.
- Mandi Bhav India App
Number of downloads: 50K+
Ratings: 4.1
Sector: Agriculture related services
Brief Description: This application provides information related to latest market prices of different mandis, different schemes related to agricultures, daily farm related updates. The user can view different mandis in the application and get the details of market prices of each mandis available. The app also lets farmers to join Whatsapp group of farmer’s community where they can ask solution to different problems.
- AgroMedix- Agriculture & Agro Shop App for farmers
Number of downloads: 50K+
Ratings: 4
Sector: Agriculture related services
Brief Description: This application intends to connect the farmers to provide them different services such as advisory related to crops, discussion on issues such as crop protection, organic farming, success stories of farmers, market prices related to agriculture, weather condition and weather reports. The farmers can also buy products like fungicides, pesticides, seeds, farm implements like pumps, sprayers etc. They can also get knowledge from agri-doctors and experts.
Conclusion
The influence of these digital applications is increasing at a very significant rate through the interventions and partnership of various startups, NGO’s, government organizations, village level institutions like (Self-help groups) SHG’s and (Farmer Producer Organization) FPO’s. The companies are tapping into the rural market by involving them either in production or consumption or both, thereby improving livelihood prospects. Thus, these new and potential markets can lead to an entire paradigm shift if the entrepreneurs and corporations invest and look out for different solutions that can be accepted and relied on for the long term.[/vc_column_text][/vc_column][/vc_row]
